The first thing I'd say brings in followers is location. People are exposed to an area or a region and grow to love its local sports teams.
The next thing I'd say brings in followers is winning. Teams and players with a history of winning bring in a good fanbase. People want to be associated with winning. You can't really hate on someone for being good at something, especially when they are humble in victory like Andre Agassi late in his career.
The next, and main thing I'd like to talk about, is the thing thatbrings in all the random casual fans with no regional or lineage of following. Many people will follow a team because their dad did. But what happens to the kids in Alabama who's dad only watched baseball? Who does he pull for when he's talking football at parties?
Logos and color schemes gets my subjective and subliminal vote.
The Lakers and the Vikings both have the same color scheme, and in the ways that it's used the Vikings look better, but the Lakers sell more units because of championships. Let's find two less than par teams with moderate championship-vying histories. The Houston Rockets current logo may be the best logo in the NBA.
The 'R' with the hoop around it doesn't really convey 'rocket' all that well, but the simplicity and cleanliness of the whole thing is nice when most other teams have very busy logos. Also, though the type isn't realy something that's pleasent, and it sort of overhauls the whole idea, it fits it because the type is also very clean and simple.
The NFL has much less bulky logos, but still has a few problems.
The Bucs redesign is in need of a redesign. I'm not going to hit on all things but I really find it interesting to see what people follow, wholeheartedly, and the aesthetic appeal of sports franchises. This isn't an icon its the face that thousands, even millions of followers stand behind. It's the face of an organization and the face we adorn season to season. It's not crazy. It's sports.
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