I was eating dinner tonight and looked over at a Coca-Cola box that's geared up in collaboration with the 2010 FIFA World Cup and I thought to myself how impressive Coke's advertising group must be.
To shed a little light on this, they probably had absolutely nothing to do with the design firm that organized that World Cup's advertising but instead had to master that style and make it fit Coke's style. This is an absolutely ridiculous thing to do. It's entirely fusing two organized establishments and combining them into an ad that makes both establishments represented without over powering either establishment to make them equal.
Looking at the two ads its obvious where they differ and where they are the same. This isn't the first ad I've seen like this, but most ads for larges scale events like that just have "Proud Sponsor of the ------------" underneath the logo. For example McDonalds doesn't actually advertise their own scheme, they've just attached they're logo to another ad. Not real creative on either part.
Honestly, I'm glad organizations wants to sponsor the same thing, but a little creativity on the part of the establishment attaching it's name to an event would be nice. So Kudos to you Coca-Cola for dividing up the spoils to represent yourself as well as the event you are tagging your products reputation along with.
It's very impressive, especially in this economic climate. Teamwork is almost necessary, and it really doesn't come as a shock that these two gigantic brands would join to help market one another.
ReplyDeleteOne is the most watched sporting event in the world, despite only being held once every four years, and the other is the most recognized soft drink brand, maybe one of the most recognized brands period, in the whole world.
I think companies are realizing more and more that you can't do it alone these days.
One thing I'd like to see is a link to or a picture of the advertisement you're talking about. That would help a lot.